A New Era for Dubai's Luxury Hospitality

As we witness the rebranding of these iconic hotels, it's an opportunity to embrace change and look forward to the enhanced luxury experiences that Kempinski promises to bring. Stay tuned for more updates as we step into this new era of hospitality in Dub

2024-08-01 11:28:58

Welcome to an exciting update in the world of luxury hospitality! Starting January 1, 2024, a significant change is taking place in the landscape of Dubai's luxury hotels. This blog post will delve into the details of this transformation, highlighting what it means for guests and the hospitality industry in Dubai.

Background: The Legacy of Address Hotels

Before diving into the changes, let's look back at the legacy of Address Hotels and Resorts. Founded in 2008 by Emaar Hospitality Group, a subsidiary of Emaar Properties, Address Hotels have been synonymous with luxury and elegance. Their portfolio includes not only Address Hotels but also Rove Hotels, Vida Hotels and Resorts, and Armani.

Major Announcement: Rebranding to Kempinski

In a recent press release, Abu Dhabi National Hotels (ADNH) announced the rebranding of two iconic properties: Address Dubai Mall and Address Boulevard. From January 1, 2024, these hotels will be known as Kempinski Central Avenue Dubai and Kempinski The Boulevard Dubai, respectively.

Kempinski The Boulevard Dubai (Formerly Address Boulevard)

This property, known for its luxurious standards and prime location, will undergo enhancements to align with the Kempinski brand while maintaining its renowned luxury experience.

Kempinski Central Avenue Dubai (Formerly Address Dubai Mall)

Similarly, this hotel, a staple for shoppers and luxury seekers, will transition to the Kempinski brand, promising to offer an even more refined experience to its guests.

What This Means for Guests

The transition to the Kempinski brand is expected to be smooth, with assurances from ADNH that guest services will not be affected. Kempinski, known for its world-class hospitality, is set to bring a fresh perspective to these established locations, enhancing the overall guest experience.

Future of Luxury Hospitality in Dubai

This rebranding marks a significant shift in Dubai's luxury hospitality sector. It reflects the dynamic nature of the industry and Dubai's status as a global luxury destination. The introduction of the Kempinski brand to these iconic locations is anticipated to set new benchmarks in luxury and service.

Conclusion: Embracing Change

As we witness the rebranding of these iconic hotels, it's an opportunity to embrace change and look forward to the enhanced luxury experiences that Kempinski promises to bring. Stay tuned for more updates as we step into this new era of hospitality in Dubai.